Search Engine Optimisation Tests
Defining Search engine optimised content for the website
Defining the search engine optimised content for the site entails evaluating and modifying the following:
Meta Tags
Even if google is not using meta tags anymore as a ranking criteria, still other search engines or general programs use meta tag data to determine the content. This allows these sources to catergories which area of expertise your business specialise in and holds additional information about the web page document. In general the meta description tag is for example used on google's results as part of the description text underneath your link heading, Note they are not always used on the search results in search engines but can be seen (based on discretion of the search engine) if the description is accurate, well written and relevant to the searcher's query.
Page Titles
Page titles are invaluable in targeting keywords for search engine optimisation (SEO), and also help drive click through rates (CTRs) from search engine results pages. Search engines use the title tag not just for their ranking algorithm but also to display the search results and link. When creating the page title it should contain a short sentence consisting of 1 or 2 keywords, it should not be obvious for SEO but also informative for the searcher, just using a list of keywords as page titles isn't advisable.
Page Heading
The page headings are known as H1, H2 and H3 tags. These are used to highlight what a heading, sub-heading and body text within a web design are. Similarly to a chapter within a book. It helps the search engines to understand the structure of the website and what the particular page is about. On the other hand it's good advice to use this structure to make the content a structured document making your web design clearer and more legible than straight text.
Alt Image Tags
Alt image tags are used for accessibility and describe the content of the image that it has been placed on. Therefore it's a good method for search engines to bind your images to certain keywords and enables also people that are using text browsers to interpret the content easier.
Link Text
Link text is the text that is highlighted as a link to another web page. It should be relevant in regards to the content of the linked page. The phrases that are used as link text are also part of the search engine ranking algorithm.
Page Body Text evaluation
The page body text should contain relevant and useful text in regards to the keywords, the page title, page heading and your customers. Keep in mind that it's not possible to optimise pages for keywords that are not present in the body text of the page.
Internet browser compatibility test
We test your web site for compatibility against a variety of different operating systems and internet browsers to ensure proper displaying and accessibility of your site is at the highest.
Form Programming and Validation
Any form based programming on your website we check to make sure it conforms with logical validation. For example telephone input fields are checked so they don't contain letters but can contain +-/0123456789. Additionally we protect your form to be used by spamming programs by using a captcha (is a type of challenge-response input field used in programming to determine whether the user is human) more information about captcha can be found on wikipedia. Using logical forms means less work in sifting through junk requests.
