In planning your media strategy we look at what media best suits your target market requirements.
Media Buying for your Target Market
BUISS ULTIMO Brisbane defines your target market by using skills in the areas of media research, media buying and media planning. Our knowledge and skills in media buying will ensure you connect with your target audience, maximising your exposure and benefiting the most from your advertising investment.
Utilising research tools such as AC Neilson and Adquest, we identify your target audience enabling us to effectively plan your media strategy. Strong relationships within media agencies enable us to negotiate competitive buying rates giving you maximum results on your investments. In planning your media strategy we look at what media best suits your target market requirements. We will look to book advertising in particular print publications and magazines, TV Commercials, Radio Commercials and Online Advertising (Such as Google Adwords, online marketing, or targeted online websites), where your target market can best be found.
Media services include:
- Media Buying
- Target Market Research
- Media Scheduling and Media Planning
What is Media Buying?
Buying media is a specialised skill. It requires knowledge of your target clients buying behavior and researching the media in which they consume in order to be your customers, plus knowing how to measure the value of different types of media such as Newspaper, TV, Radio programming and online advertising. Independent media representatives such as Newspapers and magazines will have sales reps (direct reps) that will try their very best to persuade you to proposing an advertising package. Unfortunately these methods of choosing your advertising spending based on a direct rep can be of a bias opinion. It's best to use an accrediated media partner that specialises in Media buying so that you know that your advertising dollar is being stretched as far as it can go and is being correctly targeted.
As a media buying advertising agency we have access to the research tools such as AC Neilson, Adquest and have strong relationships within the media community in Brisbane and Nationally to target your clients as effectively as possible.
What is Target Market Research?
Imagine boxing or Rugby blind folded, in both cases not being able to see where your target is would make it almost impossible to hit it. This example can easily be applied to your business without knowing what your target market is. Failing to know will not only waste money in advertising but will also prevent you from achieving your business objectives. By researching your target market you achieve increased sales, market share and brand awareness as your advertising investments hit consumers who are looking for your services.
Today marketing is up against the most savvy consumers, consumers who have nearly every piece of information on a product available to them via websites. The individual sales person rattling off scripted product descriptions and sales presentations has now become annoying, in a world of savvy consumers, the challenge now is in being able to target the savvy individual and learn their habits.
