Logo Design

"Products are created in the factory. Brands are created in the mind."
(Walter Landor, founder, Landor Associates)

In a confetti corporate environment where brand identity fluctuates, thousands of images are thrown at the consciousness, fluorescent tubes and coloured umbrellas cover the landscape, it is important to have visual markers that offer direction and allow clarity of your message. Out of a symbol or a name an arousal of an emotion is rendered, sparking a moistening of your palette and allowing it to be recalled and remembered in the shortest, fastest communication available.

Brand Identity and logo design is about visual and verbal expression, the competition for mind share in the global community of colored tooth picks. Your corporate identity is critical in conveying to potential new clients your point of difference in the marketplace.

As part of the developmental process:

We pick a colour, we stick to it and tell everyone it's yours.

"Color creates emotion, triggers memory, and gives sensation" Gael Towey

We pick a shape, we stick to it and we tell everyone it's yours.

The Audi brandmark with the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name Latin for "Hear" vanished until it was revived in 1965, using the four rings as a logo.The name is a pun on the German word 'hoerch', translating as 'hear' and is a name of one of the founders of Audi.

We pick a typeface, we stick to it and we tell everyone it's yours.

Type is magical. it not only communicates a word's information, but it conveys a subliminal message. Erik Spiekemann, author, Stop Stealing Sheep The typeface Fruitger was designed as an information system for Charles de Gaulle Airport in Roissy, Paris. It was to reflect the modern architecture of the terminal building, designing it for signs that would be easily read and register. Bell Gothic was designed by Matthew Carter to increase legibility in the phone book. P22 Johnston Underground was designed by Edward Johnston for the London Underground system in 1916 and now is available for the first time as a commercial font in an exclusive arrangement with the London Transport Museum.Akzidenz Grotesk Bold designed by H.Berthold AG, 1900 was propelled to its present popularity by artistic moevements such as De Stijl, Bauhaus and Dadaism, leading Swiss typofgraphers of the 1950's and 1960's elected it their top typeface, it is used on the Prestige way logo. 5. The typeface Tate was designed by Wolff Olins for Tate modern in London.

We pick a system, we stick to it and we tell everyone it's yours

Creating intelligent systems and style guides save time, money and frustration managing your brand.

We approach the development of a corporate identity with appropriateness vividly at the forefront of the creative process, to ensure an identity which is unique, readily recognisable and progressive. Our role is to identify the appropriate elements required to reflect the individual, the product or the service and create and apply them to your unique brand. A strong corporate identity generates positive feedback instantly, and flirts with ongoing recognition ensuring survival and future growth. It reflects the unique qualities of the individual, the product and service, declares your interests and defines your territory.
Our experienced designers have been developing and communicating identities for large and small organisations for many years.

Is your existing identity in need of refinement or revitalisation to stand out amongst the colored toothpicks?

Do you need to be branded?

Buiss-Ultimo Logo design and Corporate Identity services include:

• Brand Naming
  "In today's competitive world, a name must function as a total messenger". Naseem Javed, author, Naming for power.
• Corporate Identity
  A logo is on the front line of a brand - be branded
• Revitalisation / Refinement of existing corporate identity
  Breathe a progressive fresh breath of mountain air into your lethargic mark.
• Style Guides & Stationery
  (integrated with: + business card + letterhead + envelope) We will define a branding system that allows your + Colour + Shape + Typeface + Content to flow unified through all collateral
• Naming + Taglines
  "A tagline is a slogan, clarifier, mantra, company statement or guiding principle that describes, synopsizes or helps create an interest". Debra Koontz Traverseo, author, Outsmarting goliath
• Organising the Registration & Trademarking your brand
  A distinctive identity is worth nothing unless you can protect it. Roberta Jacobs-Meadway, Ballard Spahr Andrews & Ingersoll

- Be Branded - Be Spoken